Founded by Serena JV Elston + Rudolf Lingens in 2021      Instagram: @spacore

SPACORE is the lifestyle aesthetic of the moment. Borne of the intersection of work-from-home and pandemic horror, SPACORE is the blurring lines of relaxation and employment. It is the labor of repose. SPACORE is a critique of wellness capitalism. It explores the attempt to pacify the working class with the promotion of superficial “wellness.” This version of wellness co-opts the language of radical self-care and redefines it as access to upper-class amenities. Wellness culture derives its “authenticity” from appropriative aesthetics that steal from Eastern and Indigenous cultures. Wellness is a neoliberal project designed to locate suffering within the individual in order to repress political revolt. SPACORE situates wellness in the horror genre, where it belongs.